Question
Untitled item
S6W-23673 · Written Question · lodged by Whittle, Brian
Lodged on
06 Dec 2023Heard / answered on
21 Dec 2023To ask the Scottish Government, further to the answer to question S6W-22663 by Patrick Harvie on 16 November 2023, whether it will provide the information requested regarding whether it is undertaking any targeted marketing to those aged over 55, and, if so, what specific forms these marketing activities take.
The answer
I refer the member to the answer to question S6W-23652 on 21 December 2023 regarding targeted marketing at the over 55 age group. I further refer the member to my answer to question S6W-23657 on 21 December 2021 regarding the part of his question regarding specific forms of marketing activities.
The Home Energy Scotland ‘Warmer Homes Scotland’ campaign includes a specific target audience of the over 60s. This campaign includes a digital advertising strand targeted at this age category who live in the 20% most deprived postcodes in Scotland. In addition, press is included to help target those who are not digitally engaged, alongside TV advertising on daytime STV and C4 Scotland.
All answers to written parliamentary questions are available on the Parliament’s website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers .
The Home Energy Scotland ‘Warmer Homes Scotland’ campaign includes a specific target audience of the over 60s. This campaign includes a digital advertising strand targeted at this age category who live in the 20% most deprived postcodes in Scotland. In addition, press is included to help target those who are not digitally engaged, alongside TV advertising on daytime STV and C4 Scotland.
All answers to written parliamentary questions are available on the Parliament’s website, the search facility for which can be found at https://www.parliament.scot/chamber-and-committees/written-questions-and-answers .
Answered by Patrick Harvie on 21 Dec 2023.