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S6W-23656 · Written Question · lodged by Whittle, Brian
The answer
We run targeted marketing campaigns. As stated in the answer to S6W-22629, we are planning to run a campaign which will target early adopters alongside other strands of awareness raising activity. Evidence shows that this group tend to be owner occupiers, environmentally minded and aged over 40. Advice on the suitability of individual homes for heat pumps will continued to be provided to those responding to the campaign by Home Energy Scotland. We also run an annual campaign targeting those in or at risk of being in fuel poverty to encourage households to contact Home Energy Scotland for support via our Warmer Homes Scotland scheme which continues to provide free heating and energy efficiency upgrades for those most in need.
Answered by Patrick Harvie on 21 Dec 2023.