Committee
Constitution, Europe, External Affairs and Culture Committee 14 December 2023
14 Dec 2023 · S6 · Constitution, Europe, External Affairs and Culture Committee
Item of business
National Outcomes
Christopher Thomson
Watch on SPTV
I hope that you can hear me. We have six in-year objectives in the US office. Some of them, such as enhancing reputation, are not entirely measurable, as we have touched on, but most of the objectives have measurements against them. We also have three in-year on-going deliverables. We have things that we measure that we want to be better at but, given the nature of the relationship between the US and Scotland, to paraphrase that presidential campaign, “It’s the economy, stupid”, for us. We do a lot of work in trade and investment. The annual report highlights the investment that has come into Prestwick through Mangata, which is a US investment that colleagues and I have been working on for years. Those things are hugely beneficial. We see the difference that it can make to people’s lives in Scotland to see those jobs come in. I am hopeful that there will be a fairly chunky announcement in the new year, once we have that confirmed with another inward investor. Those things make a real difference, and ministerial visits and diplomatic work really support that. Our SDI colleagues have told us that some investments have come about only because doors have been opened by Scottish ministers visiting the country with us. They get access to people who they would never have had access to before, so you begin to have conversations that you would never otherwise have. For example, this year, because of Mr Arthur’s visit, which was to talk predominantly about community wealth building, we were able to meet the Lieutenant Governor of Illinois. That might not sound like an incredibly exciting thing, but Illinois is the 17th biggest economy in the world and the Lieutenant Governor brought her directors for economic development and investment into the room, which meant that I and our trade and investment specialists could be in the room. Conversations have developed from that, and we are hopeful that they will lead to Scottish companies exporting to and engaging in the US and US companies investing in Scotland. Those are the big focuses for us. However, we also look at what we can do in terms of culture and our diaspora. I have engaged with diaspora and cultural organisations that have received huge amounts of grant and scholarship funding through the US. I cannot always draw a straight line and say that that is directly because of me but, this week, one such investment came about directly because of an introduction that we made in the US. That will put tens of thousands of pounds into cultural organisations in Scotland. I feel really good about those things; that is what success looks like for us. There is lots more that we can do. The US is a country of 330 million people and, right now, my office is three people, so we can definitely do more, but we have had brilliant wins so far. It is a mix of things that cannot be measured and things that can. I go back to what Kat said at the start. Some of it is just about the stuff that you know is doing good, and that is what we spend our year doing.
In the same item of business
The Convener
SNP
Our next agenda item is to take evidence on the committee’s inquiry into the Scottish Government’s national outcomes and indicators relating to international...
Catriona Radcliffe (Scottish Government)
Hello. My name is pronounced “Catrina”, without the “o” sound. Thank you for inviting me and my colleagues in Washington and Copenhagen to this morning’s ev...
Katrine Feldinger (Scottish Government)
It is good to see that the technology is working—happy days. To add to what Catriona Radcliffe just said, the main purpose of all diplomatic and intelligenc...
Christopher Thomson (Scottish Government)
I echo what Catriona Radcliffe and Katrine Feldinger have said. We do a huge amount of work to ensure that we hold ourselves to account regarding what we do ...
The Convener
SNP
I have asked the broadcasting staff to turn the sound up. We can hear you, but we are straining a little. They have turned it up now.
Christopher Thomson
I am also trying not to speak so loudly that I wake up my wife, because it is 5.30 in the morning here in DC.
The Convener
SNP
You have my sympathies and apologies.
Christopher Thomson
Worse things have happened. We know the outcomes that we are trying to contribute to. We want to be globally competitive, entrepreneurial and have a sustain...
The Convener
SNP
I have another question about the national indicators. Some of them, including the indicators for reputation and for international exporting, apply to Scotla...
Christopher Thomson
I could not agree more with our Irish counterparts that soft power plays a big part. I work in collaboration with Scottish Development International, our int...
Katrine Feldinger
In addition to our use of soft power through conversation openers—of which, as Chris stated, we do quite a lot—we have an incredible brand to work with. It h...
Catriona Radcliffe
Soft power plays a massive part in our work here in China. We focus that work across three pillars: climate and biodiversity; what we call our people-to-peop...
The Convener
SNP
Were those 220,000 views from within China or globally?
Catriona Radcliffe
They were within China.
The Convener
SNP
Thank you. We will move to questions from the committee, starting with Kate Forbes.
Kate Forbes
SNP
I am delighted that you could join us, particularly at the unearthly hour of 5 am. Each of you will be working towards the Scottish Government’s overall obj...
The Convener
SNP
Does Kat from the Copenhagen office want to respond? I am getting confused with the Katrines and Catrionas.
Katrine Feldinger
You can stick with calling me Kat, if you like, and Catriona Radcliffe can be Catriona for today. That is absolutely fine. It is nice to see you again, Ms ...
Kate Forbes
SNP
Indeed.
Katrine Feldinger
The short answer is that, any time we take on what is essentially a start-up within Government territory, the first set of objectives is about getting it rig...
Catriona Radcliffe
This is a really nice question to get and to be able to answer, so thank you for asking it, Ms Forbes. On short-term goals, I started in my role in July 20...
Christopher Thomson
I hope that you can hear me. We have six in-year objectives in the US office. Some of them, such as enhancing reputation, are not entirely measurable, as we ...
Kate Forbes
SNP
Obviously, I would not ask you to comment on political matters, but it is really interesting how Scotland maximises the brand that Kat talked about. In a sen...
Christopher Thomson
Culture and diaspora are hugely important for us. Ensuring that awareness of Scotland is important. Our brand across the world is “Scotland is now”. A lot of...
Catriona Radcliffe
On higher education and supporting the links in higher education, members should consider that 25 per cent of all international students at higher education ...
Katrine Feldinger
In a sense, you are getting three of the big priorities for all of the offices here: diaspora, higher education and—I will add the third one—energy. Our focu...
Kate Forbes
SNP
That is great. I am grateful for those answers.
Donald Cameron
Con
Good morning everyone, and thank you for being with us today. I have a short question for Christopher Thomson on something that he just said about culture an...
Christopher Thomson
There is a huge amount of potential for Scotland, particularly in the US, where—this touches on what Catriona Radcliffe said—there are a lot of Scottish univ...
Donald Cameron
Con
That is an interesting answer. This is just my personal view, but I think that there is a lot to be done and that is an area in which the international offic...